What is J-ET Copy+?

To make Radio even easier and more efficient to buy and sell, the J-ET team and JICRIT, in collaboration with the IPA and Radiocentre, have developed functionality to improve the radio copy admin process.

Using the J-ET system, buying agencies send campaign details to creative agencies, removing the need to re-key data. Creative agencies use these campaign details to generate a single copy instruction document, also know as a 'CI', rather than separate documents for separate recipients. The J-ET system knows which contacts schedule ads for which stations; one click from creatives sends only the relevant information to the relevant traffic teams, saving so much time! Schedulers can be confident that they receive easy to follow copy instructions which are relevant only to the specific stations playing that particular ad.

Copy+ is used across all agencies and salespoints in J-ET and all major creative agencies.